Research Areas
Modelling Collective Behaviour
We explore how to incorporate the social identity approach into computer models of collective behaviour, focusing on how group dynamics impact crowd movement and then simulating their impact in large events and emergencies.
This strand investigates the role of group dynamics in emergencies. We investigate how factors such as social influence, trust in safety guidance, and group relations between evacuees and first responders impact emergency response.
We use behavioural, survey and interview data to understand the role of group dynamics in facilitating (un)safe behaviour at mass events, including sports events, music festivals, and religious pilgrimages.
This topic explores how we can harness group dynamics to encourage bystander CPR and safe behaviour in healthcare settings during COVID-19.